Increase number of births, therefore increasing the number of Ob/Gyn patients at UConn Health. Create awareness within target audience of the women’s health service line, highlighting a new Women’s Center, expert physicians and convenient locations including a new office in Canton, CT.
- Map navigation to bring together women’s health services seamlessly, align with the audience and marketing goals. Create client buy in.
- Update or write new content by consulting with physicians and practice manager.
- Make photography recommendations.
- Design and build new website in WordPress with focus on the ideal user interface design as well as ADA guidelines and mobile compatibility.
- Make sure finished product aligns with marketing goals while upholding the brand.