Women’s Center Website

website_women_lrghttp://health.uconn.edu/women

Objective

Increase number of births, therefore increasing the number of Ob/Gyn patients at UConn Health. Create awareness within target audience of the women’s health service line, highlighting a new Women’s Center, expert physicians and convenient locations including a new office in Canton, CT.

Roles

  • Map navigation to bring together women’s health services seamlessly, align with the audience and marketing goals. Create client buy in.
  • Update or write new content by consulting with physicians and practice manager.
  • Make photography recommendations.
  • Design and build new website in WordPress with focus on the ideal user interface design as well as ADA guidelines and mobile compatibility.
  • Make sure finished product aligns with marketing goals while upholding the brand.

 

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