Met with committee of physicians, nurses and practice managers to understand their needs and goals and established that a streamlined and organized way to communicate with Fast Track Colonoscopy patients was needed. These patients had minimal time with a doctor, as they are typically low-risk patients that need routine screenings.
Created concept of stepped inserts that included all necessary communications in an organized, simple design.
Worked with client to edit, consolidate and use plain language on all inserts.
Designed inserts and folder to follow brand standards. Worked with printers to ensure a high-quality finished product.
The folder can also be used for other procedures done at the Procedure Center, and the concept can be applied to other services.
Outcomes
The final product met the goals of the committee and was easily incorporated into the timeline of Fast Track appointment scheduling and communications.
Concept has now been adopted for new Women’s Center Obstetrics patients.
